Canmol \ How to apply
The Canmol: Wales Marketing Awards for 2011 are now closed for entry. The shortlisted winners have been announced in our news section, congratulations to all those who have been shortlisted.
Our thanks extend to all those who took the time to enter the 2011 awards, both organisations and individuals. We would be delighted if you would consider entering the 2012 Canmol: Wales Marketing Awards and showcasing how your organisation, or you personally, have achieved excellence in marketing in Wales.
Please see further information below if you wish to begin your planning ahead of the opening for entry submissions next year.
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Canmol: Wales Marketing Awards 2012
Entering the Canmol: Wales Marketing Awards, as always, is entirely free of charge.
Remember that the judges are looking for insight into the objectives, targets and message you are trying to communicate. They will also want to see an evaluation of your marketing strategy. Successful entries are likely to include evidence of:
(a) Planning
(b) Delivery/Excellence in execution
(c) Innovation and
(d) Effectiveness/ROI.
In order to be a winner you need to show that you had clear objectives, a strategy and a result. Entries sometimes fail because they include plenty of slick graphics but fail to show what they were intended to do, at whom they were aimed and whether they achieved the desired result. Prizewinning marketing will always deliver a return on investment. That is not to say that we are excluding social marketing or "not-for-profit" for which you may not be able to produce evidence of a financial return. If your marketing project is at an early stage and it’s too early to demonstrate ROI then you should at least provide evidence to show why you believe the strategy will be effective. How do you propose to measure effectiveness/ROI?
Can you demonstrate the following?
1. What were the main aims and key objectives of the campaign?
2. Who were the intended target markets?
3. What were the key features of the campaign that differentiated your product/service?
4. How did you communicate the benefits/key features to your target market?
5. How did you measure success?
Submitting an entry does not qualify for CPD but the learning which took place during the running of the project itself should be eligible within the relevant category eg. private study, in-company training etc. See www.cim.co.uk/cpdactivities for further details of categories.
Don't think that you have to have a large budget in order to win. One of the 2008 winners had a budget of less than £200!
Entries are not yet open for the 2012 Canmol: Wales Marketing Awards, please visit again.
If you have any queries about Canmol, please contact Richard Houdmont on 075 0008 5468 or e-mail wales@cim.co.uk.