Past Winners
Atlantic Trampolines Ltd (Canmol 2010)
Atlantic Trampolines was created to provide an answer to the question “where’s the best place to buy a garden trampoline?” We aim to tick all the customer’s boxes.
The idea came from a need to use surplus space in our cheese maturation storage business so we set out to find a bulky product to sell and one where we had the potential to build a national brand. From our base at Bounce House in Pembrokeshire, marketing runs through everything we do, from sourcing quality products that fit the needs of our customers – we supply a safety enclosure, ladder and cover as standard – to our freephone Trampo-line® 0800 032 5879 for ease of ordering and free next day delivery included in the price of all products. As one customer commented “faster than Superman!”.
Brand/68 on behalf of Sport Wales (2010)
The ‘Play to Learn’ initiative is more than just a marketing campaign. It’s a vision that sets out to change the lives of young children through sport. Brand/68 was challenged by Sport Wales to develop a brand to encourage 3–7 year old children to develop their physical and creative movement skills. Brand/68 subsequently named the project ‘Play to Learn’ and has gone onto create the brand visual identity and a suite of materials that will be used by all schools and funded settings across Wales. This is one of Wales’ largest educational projects and is a key agenda point for the Welsh Assembly Government.
The Valleys – Heart and Soul Campaign (Welsh Assembly Government) (2010)
The Valleys Heart and Soul campaign is a three year campaign led by partnership organisations from the Western Valleys, Heads of the Valleys and The Valleys Partnership which spans ten local authority areas. The area is undergoing a major transformation with a total investment of £42 million by the Welsh Assembly Government and European Union. The aim is to change perceptions of The Valleys, attract more tourists and bring long-term economic benefits to the area.
The brand was developed following research with Valleys citizens, a powerful positioning of ‘Heart and Soul’ was agreed to reflect the warmth of Valleys people, strong sense of community and the area's unique industrial past.
The Heart and Soul campaign is now approaching the end of the first year in which a fully integrated online and offline campaign has been implemented with innovative marketing techniques, effective PR, a mix of high profile and community events, and social media engagement ranging from an interactive VQ test to creating the official Valleys ice cream.
Ethos RH Ltd t/a Ethos Creative (2010)
Having achieved our marketing goals in 2008/9 we needed a new marketing campaign for 2009/10 to grow our image and our brand.
We identified the markets we wanted to penetrate, set measurable targets and developed a three pronged marketing strategy to achieve our new goals.
All the targets have been met, and our client base of national and international clients has increased whilst consolidating our existing clientele.
Ethos now works with major brands that are instantly recognised throughout the world.
St David's Partnership Ltd (2010)
On 22 October 2009, the £675m 1.4m sq ft development St David’s opened. The biggest retail destination to open in Europe during 2009 and was the most significant retail development to happen in Wales for 25 years. The scheme extended St David's Shopping Centre, transformed the southern end of the city, and pushed Cardiff up to number six in the Experian retail-rankings.
The St David’s launch had to meet corporate expectations and generate positive media coverage during the recession. It also wanted to deliver the destination that the people of Cardiff had been waiting over five years to experience.